SUNDAY SUNDAY CO, abbreviated as SSUNDAYY© or SUY is a brand started in 2010 by Dochi Sadega.
Based in Jakarta, 
SSUNDAYY© encompasses clothing that represent youth culture. Much of the brand narrative is told through the philosophy of ice cream. It is the opposite of Stressed because it's Desserts spelled backwards. Keeping it Chill. And emphasizes on self-thought knowledge because knowledge is COOL so educate yourself.